The “Un-site” — They “Get It”

I admit I was left unimpressed by my first view of an “un-site“. I thought it was a clever-but-messy way to tame all of an organization’s online data, but the “site authors” (in quotes because it isn’t a web site) were trying too hard.

In the same post, the authors of The Social Path also linked to a video-as-web-site by Boone & Oakley, a full-service advertising agency based in Charlotte, NC. I did not click on it at the time, having been less-than-impressed with the other “un-site”. However, curiosity made me take a second look at it yesterday.

I’m so glad I did.

This video-as-web-site is absolutely wonderful. I know I am repeating what others have said since this video was posted last May, but B&O completely “get it”. I spent a lot of time on the video/web site examining their portfolio, bios, “vision“, etc. Is the site sticky? Yes. I loved it. It is simple but well organized, and provides access to a lot of information.

I encourage you to check it out for yourself, if you haven’t already. This is an incredibly wonderful example of how to organize and manage your data (i.e., your online presence). I also admire their sense of humor and their ability not to take themselves too seriously while doing great work.

Jewel Ward
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Jewel Ward

Founder and Consultant at Impact Zone Consultancy
Nice to meet you! I am Jewel Ward, founder of Impact Zone ( Our specialties are search engine optimization and digital stewardship for creative industry websites.

We work hard to serve our clients’ needs so they can solve their technology problems. Our goal is to enable our creative clients to succeed digitally in whatever form success means to them.

Here are three fun facts about me. I consider coffee and chocolate food groups. I am an INFJ. I love longboard surfing.
Jewel Ward
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