Dumb Ways to Die, Via Melbourne, Australia’s Metro Trains

Dumb Ways to Die by Melbourne, Australia's Metro TrainsSo, you want to make a Public Service Announcement (PSA) that will deter the public from engaging in activities that may cause bodily harm, if not death, around trains.

How do you do this?

If you are the Melbourne, Australia Metro Train organization, you create a catchy animated and real-world video of the various ways to die, augmented by a catchy tune.

This video first went viral in November 2012. Recently, it “won the Grand Prix in the public relations and direct marketing categories at the Cannes Lions festival.” In addition to doing well at Cannes, the video “won gongs at One Show D&AD and the Webby Awards. It also earned mentions in YouTube’s Year in Review, Google’s Zeitgeist and TED’s Ideas Worth Spreading.”

I thought this was a great way to take a serious topic and engage the public with a slew of serious data and information.

Do you have any favorite PSAs?

Jewel Ward
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Jewel Ward

Founder and Consultant at Impact Zone Consultancy
Nice to meet you! I am Jewel Ward, founder of Impact Zone. Our specialties are search engine optimization and digital stewardship for creative industry websites.

We work hard to serve our clients’ needs so they can solve their technology problems. Our goal is to enable our creative clients to succeed digitally in whatever form success means to them.

Here are three fun facts about me. I consider coffee and chocolate food groups. I am an INFJ. I love longboard surfing.
Jewel Ward
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