From Forest to Food: A Supply Chain Hypothesis

The global food chain supply and deforestationHave you ever thought about from whence your food comes? Do you assume, like me, that most of it is local or from your own country?

If you assumed most food comes from within your own country, then you might be surprised at the hypothetical food supply chains in the graphic, below. I know I was.

So…what is this graphic showing?

“This graphic indicates the complexity of hypothetical global supply chains that could lead from tropical forests to a food product purchased in Austria” (The Little Book of Deforestation Drivers, 2013).

In other words, the graphic displays how your purchase of a fast food hamburger and fries is causing deforestation — hypothetically.

From Forest to Food: a Supply Chain Hypothesis

And more:

THE LITTLE BOOK OF BIG DEFORESTATION DRIVERS: 24 CATALYSTS TO REDUCE TROPICAL DEFORESTATION FROM ‘FOREST RISK COMMODITIES’

NOVEMBER 2013
Over the last decade the demand for agricultural products for food, feed and fuel and the production of globally traded forest risk commodities (palm oil, beef, soya, and timber) have been responsible for driving over 50% of tropical deforestation, which has major impacts on climate change, the provision of ecosystem services, and the sustainability of long term economic development.

The Little Book of Big Deforestation Drivers, launched at COP 19 on the 18th November 2013, outlines the global context to the drivers of deforestation, provides a detailed overview of the most critical forest risk commodity supply chains, and presents a clear and realistic framework of 24 regulatory, market and supply chain catalysts that can act to reduce deforestation caused by these commodities.

What do you think of this graphic, both in terms of design and content? Do you ensure your food is locally supplied? If not, will you now change your habits and source your food locally? In other words, will reading this graphic cause you to change your food buying habits?

[All quotes and the graphic above via: GlobalCanopy.org.]

Jewel Ward
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Jewel Ward

Founder and Consultant at Impact Zone Consultancy
Nice to meet you! I am Jewel Ward, founder of Impact Zone (www.impactzone.co). Our specialties are search engine optimization and digital stewardship for creative industry websites.

We work hard to serve our clients’ needs so they can solve their technology problems. Our goal is to enable our creative clients to succeed digitally in whatever form success means to them.

Here are three fun facts about me. I consider coffee and chocolate food groups. I am an INFJ. I love longboard surfing.
Jewel Ward
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2 Replies to “From Forest to Food: A Supply Chain Hypothesis”

  1. Well, I do not completely agree with your article as supply chain of foods and various other good depends upon how optimized is the entire supply chain process. For e.g. Companies like Global4PL, have best in class supply chain strategies in place, which helps their clients to bring down their total supply chain costs without causing any harm to environment.

Please let me know what you think....