I admit I was left unimpressed by my first view of an “un-site“. I thought it was a clever-but-messy way to tame all of an organization’s online data, but the “site authors” (in quotes because it isn’t a web site) were trying too hard.
In the same post, the authors of The Social Path also linked to a video-as-web-site by Boone & Oakley, a full-service advertising agency based in Charlotte, NC. I did not click on it at the time, having been less-than-impressed with the other “un-site”. However, curiosity made me take a second look at it yesterday.
I’m so glad I did.
This video-as-web-site is absolutely wonderful. I know I am repeating what others have said since this video was posted last May, but B&O completely “get it”. I spent a lot of time on the video/web site examining their portfolio, bios, “vision“, etc. Is the site sticky? Yes. I loved it. It is simple but well organized, and provides access to a lot of information.
I encourage you to check it out for yourself, if you haven’t already. This is an incredibly wonderful example of how to organize and manage your data (i.e., your online presence). I also admire their sense of humor and their ability not to take themselves too seriously while doing great work.