So, you want to make a Public Service Announcement (PSA) that will deter the public from engaging in activities that may cause bodily harm, if not death, around trains.
How do you do this?
If you are the Melbourne, Australia Metro Train organization, you create a catchy animated and real-world video of the various ways to die, augmented by a catchy tune.
This video first went viral in November 2012. Recently, it “won the Grand Prix in the public relations and direct marketing categories at the Cannes Lions festival.” In addition to doing well at Cannes, the video “won gongs at One Show D&AD and the Webby Awards. It also earned mentions in YouTube’s Year in Review, Google’s Zeitgeist and TED’s Ideas Worth Spreading.”
I thought this was a great way to take a serious topic and engage the public with a slew of serious data and information.
Do you have any favorite PSAs?